Newdru Case Study
Learn how Newdru achieved stronger organic growth and higher sales with addMatrix’s Amazon advertising and marketplace optimization strategies.
9%
TACOS Reduced
6.5 x
ROAS Increased
36%
Traffic Increased
Client
NEWDRU is a technology-driven brand focused on creating innovative products that simplify everyday life. By combining smart functionality, modern design, and reliable performance, NEWDRU helps customers stay productive, connected, and efficient. Our mission is to make advanced technology accessible and practical for everyone.
Challenges
- Low Brand Visibility on Amazon
- Poor Organic Search Rankings
- High Competition in the Category
- Inconsistent Sales Growth
- Need for a High-Converting Brand Store
The Steps.
Step-1
Problem Finding
To scale NEWDRU’s Amazon growth, we began with a comprehensive account audit covering product listings, keyword opportunities, advertising performance, brand visibility, and conversion optimization. Based on these insights, we implemented a focused strategy to increase visibility, sales, and organic growth.
Step-2
Listing Optimization
Amazon listing optimization involves enhancing product pages to improve search rankings, increase product visibility, boost conversions, and drive higher sales.
Step-3
Keyword Research
Keyword research is a critical part of Amazon SEO. It involves identifying the search terms customers use when looking for products like NEWDRU’s, helping improve product visibility, organic rankings, and sales.
Step-4
Sponsored Products
We launched targeted advertising campaigns to increase product visibility, attract high-intent shoppers, and drive consistent sales growth across the marketplace.
Step-5
Catalog, A+ & StoreFront
Premium content was created to highlight product benefits, build customer trust, and improve conversion performance.
Step-6
Sponsored Brands
We leveraged premium advertising placements to maximize brand visibility and reach high-intent shoppers. Campaigns were strategically optimized to secure prominent positions and drive stronger engagement.
Step-7
Account Health
We proactively managed account health by monitoring operational performance, customer experience, and compliance standards to maintain a strong and sustainable marketplace presence.
The Result
160% Revenue Growth in Amazon
160% Revenue Growth, 6.5X Return on Ad Spend , 4% Advertising Cost of sales
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