Kasya Case Study
Discover how Kasya unlocked its market potential through addMatrix’s powerful ad strategies
55%
Sale Increased
12x
ROAS Increased
85%
Traffic Increased
Client
Discover Kasya, born in the vibrant city of Jaipur, a brand that celebrates the inherent beauty and strength of women. Our ethos centers on offering seasonless, timeless fashion designed for the modern woman. With a fusion of elegance and grace, our collection embodies classic styles that resonate with the essence of today’s woman. Embrace your authenticity and express your true self in our stunning, versatile looks.
Challenges
- Limited Brand Awareness as a newly launched brand on Amazon.
- Establishing Premium Identity
- Online Presence Development
- Competition in Fashion Market
- Creating a Compelling Brand Store
The Steps.
Step -1
Understanding the Brand
Our designers and expert team took multiple meetings to understand the brand vision and target audience.
Step-2
Brand Store Optimization
We work on understanding the different product categories and uniqueness the brand has to portray. They tool all possible inputs as to how the brand store should look.
Step-3
Competitor Analysis
We did a through research on how creative design impacts on beauty shoppers, also closely understanding on the top trending beauty brands on amazon.
Step-4
Initial Design Mockup
Share the mockup with stakeholders to gather feedback. Make necessary improvements and iterations based on the feedback received.
Step-5
Getting Live on Amazon
After all the feedbacks are incorporated we have submitted the design to amazon for approval and within the next 72 hrs the store was live on Amazon
Let's craft the next success!
Stand out where it counts – build brand awareness on Amazon.
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