Cots and Cuddles Case Study

Cots & Cuddles creates innovative toys and learning products that inspire creativity, imagination, and skill development in children.

9%

TACOS Reduced

6.5 x

ROAS Increased

36%

Traffic Increased

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Client

Knot Your Type is a lifestyle brand that creates stylish, high-quality accessories for modern consumers. With a focus on design, functionality, and craftsmanship, the brand delivers products that blend everyday practicality with timeless style, helping customers express their individuality with confidence.

Challenges

  • Limited brand visibility on Amazon
  • Low product discoverability in search results
  • Intense competition within the category
  • Difficulty maintaining consistent sales growth
  • Need for an optimized, conversion-focused Amazon Brand Store
amazon product listing images
amazon product listing images
amazon product listing images
amazon product listing images

The Steps.

Step-1

Problem Finding

Cots & Cuddles faced low product visibility and strong competition on Amazon, limiting traffic and sales growth. The brand needed optimized listings, a stronger advertising strategy, and an enhanced Brand Store to improve discoverability, conversions, and overall marketplace performance.

Step-2

Listing Optimization

We optimized product titles, bullet points, descriptions, backend keywords, and product images to improve search visibility and conversion rates. This helped Cots & Cuddles achieve better keyword rankings, increased organic traffic, and a stronger shopping experience for customers.

Step-3

Keyword Research

We conducted in-depth keyword research to identify high-volume, relevant search terms used by shoppers in the kids’ products category. These insights were integrated across listings and advertising campaigns to improve search rankings, increase visibility, and drive qualified traffic.

Step-4

Sponsored Products

We implemented targeted Sponsored Products campaigns to increase product visibility, attract high-intent shoppers, and drive sales. Through continuous bid optimization, keyword refinement, and performance monitoring, we improved ad efficiency, conversions, and overall return on ad spend (ROAS).

Step-5

Catalog, A+ & StoreFront

We enhanced the product catalog with optimized content, engaging A+ Content, and a professionally designed Brand Store. This improved the shopping experience, strengthened brand presence, and helped drive higher customer engagement and conversions.

Step-6

Sponsored Brands

We launched and optimized Sponsored Brands campaigns to increase brand awareness, showcase multiple products, and drive traffic to the Brand Store. This helped strengthen brand visibility, improve customer engagement, and boost overall sales performance.

Step-7

Account Health

We proactively monitored and managed account health metrics, policy compliance, and listing issues to ensure smooth marketplace operations. This helped maintain account stability, prevent disruptions, and support consistent business growth on Amazon.

The Result

160% Revenue Growth in Amazon

160% Revenue Growth, 6.5X Return on Ad Spend , 4% Advertising Cost of sales

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