Jayshankar Case Study
Jayshankar Foods enhanced its Amazon presence with optimized listings and strategic advertising. This led to improved visibility, increased customer engagement, and steady sales growth.
9%
TACOS Reduced
6.5 x
ROAS Increased
36%
Traffic Increased
Client
Jayshankar Foods is a trusted name in traditional Maharashtrian snacks and pickles, known for delivering authentic flavors crafted from time-honored recipes. With a focus on quality ingredients, rich taste, and preservative-free preparation, the brand brings the essence of homemade goodness to customers across India.
Challenges
• Low brand visibility on Amazon
• Poor keyword rankings and organic reach
• Intense competition in the snacks category
• Under-optimized product listings and creatives
• Inefficient advertising performance and ROI challenges
The Steps.
Step-1
Problem Finding
Despite offering high-quality products, Jayshankar experienced limited organic visibility and inconsistent sales performance on Amazon. The brand needed enhanced listing optimization, effective Amazon PPC campaigns, and improved storefront design to strengthen its online presence and maximize revenue.
Step-2
Listing Optimization
We optimized product titles, bullet points, product descriptions, backend search terms, and product images to improve search visibility and enhance the customer shopping experience. By implementing Amazon SEO best practices, we helped the Jayshankar brand achieve higher keyword rankings, increase organic traffic, and improve conversion rates, resulting in stronger overall marketplace performance.
Step-3
Keyword Research
We conducted comprehensive keyword research to identify high-volume, relevant search terms used by customers searching for products in the brand’s category. These insights were strategically incorporated into product listings and Amazon advertising campaigns to improve keyword rankings, increase product visibility, attract highly relevant traffic, and drive better sales performance.
Step-4
Sponsored Products
We created and optimized Amazon Sponsored Products campaigns to boost product visibility and attract high-intent customers. By continuously optimizing keywords, bids, and search terms, we increased conversions, improved ad performance, and maximized return on ad spend (ROAS).
Step-5
Catalog, A+ & StoreFront
We optimized the product catalog with high-quality content, enhanced product detail pages, and engaging A+ Content. This improved the customer shopping experience, strengthened the brand’s presence on Amazon, and increased engagement and conversion rates.
Step-6
Sponsored Brands
We launched and optimized Amazon Sponsored Brands campaigns to increase brand visibility, showcase key products, and drive qualified traffic to the Brand Store. Through continuous optimization, we improved customer engagement, strengthened brand awareness, and increased overall sales.
Step-7
Account Health
We proactively monitored account health, ensured Amazon policy compliance, and resolved listing issues to maintain smooth marketplace operations. This helped prevent disruptions, protect account performance, and support consistent business growth on Amazon.
The Result
160% Revenue Growth in Amazon
160% Revenue Growth, 6.5X Return on Ad Spend , 4% Advertising Cost of sales
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