Aliacca Case Study
See how Aliacca partnered with addMatrix to strengthen its Amazon presence, improve visibility, and drive sustainable growth.
9%
TACOS Reduced
6.5 x
ROAS Increased
36%
Traffic Increased
Client
A modern kitchen solutions brand offering reliable and thoughtfully designed products for everyday cooking. addMatrix partnered with Aliacca to enhance its brand presence and improve product presentation. Through strategic design and marketplace support, addMatrix helped build a stronger digital presence.
Challenges
- Low product visibility and limited reach on Amazon.
- Poor organic rankings for high-value keywords.
- Strong competition within the kitchen category.
- Low conversion rates on product listings.
- High advertising costs with underperforming campaigns.
The Steps.
Step-1
Problem Finding
Aliacca faced challenges with low visibility on Amazon, weak organic rankings, and intense competition in the kitchen category. Product listings struggled to convert traffic effectively, while inefficient advertising performance and rising ad costs limited overall sales growth.
Step-2
Listing Optimization
Aliacca’s listings lacked proper SEO and conversion optimization, limiting Amazon visibility. We optimized titles, bullet points, descriptions, and images with relevant keywords and clear messaging. This improved discoverability, product positioning, and conversion potential.
Step-3
Keyword Research
Keyword research revealed high-volume, relevant keywords that Aliacca was not effectively targeting. This limited product visibility and organic rankings on Amazon. We identified and targeted the right keywords to improve discoverability and capture more relevant traffic.
Step-4
Sponsored Products
Aliacca’s Sponsored Products campaigns were not fully optimized, limiting visibility and increasing ad spend. We optimized campaign structure, keyword targeting, and bids to improve ad performance. This helped drive relevant traffic, increase conversions, and improve ROAS.
Step-5
Catalog, A+ & StoreFront
Aliacca’s catalog, A+ Content, and Storefront needed better optimization and brand consistency. We improved the content and visual presentation to create a stronger customer experience. This helped build brand credibility, improve engagement, and increase conversion potential.
Step-6
Sponsored Brands
Aliacca’s Sponsored Brands campaigns were underutilized, limiting brand visibility and customer reach. We optimized campaign structure, targeting, and creatives to improve brand awareness and attract relevant traffic. This helped increase visibility, engagement, and sales opportunities.
Step-7
Account Health
Aliacca’s account health required regular monitoring to maintain key performance metrics and avoid policy issues. We proactively monitored account performance and addressed potential risks to ensure uninterrupted selling. This helped maintain account stability and support sustainable growth.
The Result
160% Revenue Growth in Amazon
160% Revenue Growth, 6.5X Return on Ad Spend , 4% Advertising Cost of sales
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