Explosive Whey Case Study
2%
TACOS Reduced
4x
ROAS Increased
82%
Traffic Increased
Client
We proudly present Explosive Whey, a premium whey protein brand committed to delivering high-quality nutritional supplements for fitness enthusiasts. Our mission is to empower individuals on their health and fitness journeys by offering effective, delicious products that seamlessly fit into their daily routines.
Challenges
- Limited Brand Awareness as a New Entrant
- Perceived Lack of Premium Quality
Establishing a Strong Online Presence - Intense Competition in the Supplement Market
- Intense Competition in the Supplement Market
- Need for a Creative and Converting Brand Store
The Steps.
Step -1
Listing Optimization
We implemented Amazon listing optimization to enhance product pages, improving their search visibility, click-through rates (CTR), and conversion rates (CR). This process aimed to ultimately generate more sales for Explosive Whey.
Step-2
Keyword Research
Keyword research was essential for Amazon search optimization. We identified relevant keywords that potential customers would use to find whey protein products, ensuring that Explosive Whey listings appeared in search results.
Step-3
Sponsored Products
We launched Sponsored Products campaigns, which are cost-per-click (CPC) ads promoting individual product listings on Amazon. This allowed us to quickly create campaigns to increase product visibility, even for those new to advertising.
Step-4
Sponsored Brands
We introduced Sponsored Brands ads, which carry higher CPC rates but offer greater visibility. These ads helped to showcase the Explosive Whey brand and its product range prominently on Amazon, driving traffic and brand recognition.
Step-5
Account Health Management
Maintaining account health is crucial for online selling. Our team closely monitored key metrics such as Order Defect Rate, Late Dispatch Rate, and Policy Violations, ensuring that Explosive Whey maintained a strong seller reputation.
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