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How to Conduct Keyword Research for Amazon Products?
Most people know Amazon as one of the biggest e-commerce platforms, but it’s also a powerful search engine governed by algorithms, much like Google and Bing
The real question is how and where should you search for potential keywords?
Before diving into strategies to boost your product’s visibility with the right keywords, there are a few key things to understand first.
What Are Keywords?
In simple terms, keywords are words or phrases that describe your content. In SEO, they refer to terms people type into search engines when looking for something. Also known as “search queries,” they help guide people to your page if your content is high-quality and relevant to what they seek.
Why Should You Care About Using Keywords?
Search engines rely on keywords to understand what people are searching for, determining which websites or products to display. So why focus on keywords? High-quality content alone isn’t enough; people need to be able to find it. Keywords help make this happen. However, effective keyword use isn’t about randomly placing them; it’s about following guidelines to ensure your content provides genuine value while being discoverable.
What Are Amazon Backend Keywords?
Many sellers underestimate the power of Amazon backend keywords when launching on Amazon FBA. Often, they view Amazon purely as a sales platform and focus only on competitive pricing and aesthetics. While these factors matter, they miss that Amazon also operates as a search engine. Using backend keywords can greatly enhance visibility, helping products reach their target audience more effectively.
Amazon backend keywords are usually “hidden” keywords, which can only be used from the backend part of your Seller Account.
Backend keywords play a crucial role in signaling Amazon’s A9 algorithm that a product listing is optimized for specific keywords. Previously, sellers used excessive keyword stuffing, or “cloaking,” to rank higher, but this practice now leads to penalties. Amazon’s backend keyword section allows you to include alternative keyword variations without cluttering your main title and description. For example, if you’re targeting “plus-size clothing,” backend keywords let you add terms like “big-size clothing” or “clothing for curvy women” to capture more search traffic. Just avoid duplicate keywords to maintain visibility and boost conversions.
How To Add Hidden Keywords On Amazon?
To add your product’s hidden keywords, you can easily do them through Amazon Seller Central’s User Interface.
Step 1: Log in to your Amazon Seller account.
Step 2: Click the tab named Inventory.
Step 3: On the right side, click the button edit.
Step 4: From the tab named offer, click on keywords to open your hidden keywords section.
Step 5: From the tab named offer, click on keywords to open your hidden keywords section.
What Are Amazon Platinum Keywords?
Amazon Platinum keywords are exclusive to merchants with Platinum accounts, allowing them to customize storefront structures based on customer preferences. Regular sellers cannot access this feature. However, if you’re not a Platinum merchant, focus on optimizing product listings with well-researched keywords that shoppers commonly search for. Use reliable keyword tools to simplify the process and make data-driven decisions.
Who Are Platinum Merchants?
Every Amazon seller falls into any one of these three categories:
- Individual Seller
- Pro Seller
- Platinum Merchant
1.Individual Seller:
Ideal for small-scale sellers who make a few sales monthly. Instead of a subscription fee, they pay a fixed fee per sale, plus Amazon’s commission. It operates on a pay-as-you-go model.
2.Pro Seller:
Experienced, high-volume sellers who pay a monthly fee for a Pro Merchant account. Benefits include creating unique product pages for items Amazon doesn’t sell and access to restricted categories.
3.Platinum Merchant:
The highest seller tier, reserved for merchants with exceptional sales, top-notch feedback, excellent support, and high revenue. This invite-only status cannot be purchased or upgraded and is granted based on undisclosed Amazon criteria.
What Is Keyword Research?
Keyword research is a key aspect of Amazon SEO, involving the identification of relevant search terms customers use to find your products. For example, “best swimwear” and “best swimsuit” are both valid keywords, and you should include both in your listing.
How To Perform Keyword Research For Amazon?
For effective keyword research, focus on two types of keywords:
Primary keywords: The main keyword targeted in the product title.
Secondary keywords (LSI): These are related terms included in the description, bullet points, and features.
To find the best keywords, consider these techniques:
1.Personal Experience: Think like a customer—what terms would they use to search for your product? Explore social networks like Facebook and Reddit to identify commonly used terms and brand names, or even abbreviations.
2. Try Amazon’s Auto-Complete Feature
If you don’t have the budget for a high-end keyword tool, Amazon itself can be a great (and free) resource. Simply start typing a product-related term in Amazon’s search box, and its autocomplete feature will suggest relevant keyword combinations based on popular searches. This feature provides authentic, frequently searched terms, making it a valuable tool for your keyword research.
3. Analyze Your Competitor’s Listings
Your competitors’ product listings can be a valuable source for keyword research. Review their titles, descriptions, and bullet points to identify key terms they’ve used. A quick glance can reveal keywords you may have overlooked for your own listings.
How To Optimize Keywords On Product Listings?
Once you have shortlisted the potential keywords to include in your product listings, what’s the next step?
Well, you have to put them in the right places. This is called keyword optimization.
Your primary keyword goes into the following:
- Product title
- Product description
- Bullet points
- Product image filename
Your secondary keywords go into the following: - Product title (if possible)
- Product Description
- Product image filenames
- Recommended Guide: Amazon Product Listing Requirements & Guidelines
Conclusion
Investing time and effort into SEO daily can significantly enhance your product’s visibility. Keyword research might be complex and time-consuming, but it delivers long-term results. Let us help you streamline the process and achieve better outcomes for your listings.
