Kasya Case Study
Return on ad Spend ( ROAS)
Advertising Cost Of Sales
Born in Jaipur, we are Kasya, a brand that believes that a woman is beautiful & strong, inside out. We bring to you seasonless, classic fashion for the woman of today. Embrace your true self in our beautiful & elegant looks. Wear them anytime. Anywhere.
- Listing of multiple products with variation
- Improving the catalog score to increase the organic visibility.
- To establish a strong & comprehensive online presence
- Well established competition in the Category
- Lack of Brand Awareness
- Running ads to reach out to the target audience.
Brainstorming & Problem Finding
A multi-platform approach was followed to facilitate sales, brand-awareness. Our team prepared an initial account analysis report that includes the areas of product listing, cataloging, sponsored ads, brand visibility & potential keywords.
Product Listing Optimization
Amazon listing optimization is the process of upgrading product pages to improve their search visibility, click-through rate (CTR) and conversion rate (CR) and finally generate more sales.
Extensive Keyword Research
An integral part of Amazon search optimization is keyword research. Relevant keywords would be all search terms (or ‘key’ words/terms) that a customer would use in order to find your product on Amazon.
Amazon Sponsored Advertisement
Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon. In just a few minutes, you can create a campaign, even if you’ve never advertised before.
Catalog, A+ Listing & Brand store Design
A+ content is a premium content feature, which allows sellers to change the product description of their branded ASINs by using rich texts, videos, and images.
Sponsored Brands Advertisement
These ads carry higher CPC (cost per click) than sponsored product ads as they have higher prominence than the latter. Depending on the bid amount, Amazon determines where the ads will appear.
Account Health Management
Account health management is one of the most crucial parts of online selling. Our team takes the below metrics very seriously -Order Defect Rate, Late Dispatch Rate, Pre-fulfillment Cancellation Rate, Policy Violation, Contact Response Time.
110% Revenue Growth in Amazon
110% Revenue Growth, 5X Return on Ad Spend , 10.91% Advertising Cost of sales
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