Knot Your Type Case Study

Learn how Knot Your Type increased sales and brand visibility with strategic Amazon Ads, optimized product listings, and data-driven campaign management. Discover the key actions that helped drive higher traffic, conversions, and business growth.

9%

TACOS Reduced

6.5 x

ROAS Increased

36%

Traffic Increased

amazon advertising agency - product listing

Client

Knot Your Type is a lifestyle brand that creates stylish, high-quality accessories for modern consumers. With a focus on design, functionality, and craftsmanship, the brand delivers products that blend everyday practicality with timeless style, helping customers express their individuality with confidence.

Challenges

  • Limited brand visibility on Amazon
  • Low product discoverability in search results
  • Intense competition within the category
  • Difficulty maintaining consistent sales growth
  • Need for an optimized, conversion-focused Amazon Brand Store
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amazon product listing images
amazon listing images
amazon product listing designs

The Steps.

Step-1

Problem Finding

Knot Your Type struggled with low brand visibility, weak organic rankings, and intense competition on Amazon. These challenges limited product discoverability, impacted sales growth, and reduced overall conversion performance. The brand also needed a more effective Amazon Ads strategy and an optimized Brand Store to drive sustainable growth.

Step-2

Listing Optimization

We optimized product titles, bullet points, descriptions, keywords, and images to improve visibility and conversions on Amazon. By targeting relevant search terms and enhancing product content, we helped increase organic rankings, attract more shoppers, and drive higher sales.

Step-3

Keyword Research

We conducted in-depth keyword research to identify high-volume, relevant search terms used by potential customers. These insights were strategically integrated into the listings and advertising campaigns to improve search rankings, increase visibility, and drive qualified traffic to the products.

Step-4

Sponsored Products

We launched and optimized Sponsored Products campaigns to increase product visibility and drive targeted traffic. By focusing on high-performing keywords, bid optimization, and continuous campaign monitoring, we improved conversions, increased sales, and achieved better advertising efficiency.

Step-5

Catalog, A+ & StoreFront

We enhanced the product catalog with accurate and optimized content, created engaging A+ Content to strengthen brand storytelling, and designed a conversion-focused Brand Store. These improvements helped deliver a better shopping experience, increase customer trust, and drive higher conversions.

Step-6

Sponsored Brands

We implemented Sponsored Brands campaigns to increase brand visibility and showcase multiple products to high-intent shoppers. By targeting relevant keywords and optimizing creatives, we improved brand awareness, drove qualified traffic, and supported overall sales growth.

Step-7

Account Health

We proactively monitored and managed account health to ensure compliance with Amazon policies and maintain strong performance metrics. By addressing issues quickly and preventing potential risks, we helped keep the account in good standing and support uninterrupted business growth.

The Result

160% Revenue Growth in Amazon

160% Revenue Growth, 6.5X Return on Ad Spend , 4% Advertising Cost of sales

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