Mountainor Case Study
See how Mountainor partnered with addMatrix to maximize its organic reach and increase profits.
30%
ACOS Reduced
4x
ROAS Increased
60%
Traffic Increased
Client
Mountainor: We’re delighted to introduce our transformative health and beauty brand, hailed for its innovative products across global platforms. At Mountainor, we’ve curated a unique experience by harnessing nature’s finest elements, crafting solutions that rejuvenate and nourish from the inside out. To provide a holistic approach to health and beauty, offering sustainable, natural choices that embody both purity and efficacy.
Challenges
- Limited Brand Awareness as a New Entrant
- Perceived Lack of Premiumness Compared to Established Brands
- Establishing a Robust Online Presence
- Intense Competition in the Beauty Market
- Need for a Creative and Converting Brand Store
The Steps.
Step-1
Problem Finding
A multi-platform approach was followed to facilitate sales, brand-awareness. Our team prepared an initial account analysis report that includes the areas of product listing, cataloging, sponsored ads, brand visibility & potential keywords.
Step-2
Listing Optimization
Amazon listing optimization is the process of upgrading product pages to improve their search visibility, click-through rate (CTR) and conversion rate (CR) and finally generate more sales.
Step-3
Keyword Research
An integral part of Amazon search optimization is keyword research. Relevant keywords would be all search terms (or ‘key’ words/terms) that a customer would use in order to find your product on Amazon.
Step-4
Sponsored Products
Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon. In just a few minutes, you can create a campaign, even if you’ve never advertised before.
Step-5
Catalog, A+ & StoreFront
A+ content is a premium content feature, which allows sellers to change the product description of their branded ASINs by using rich texts, videos, and images.
Step-6
Sponsored Brands
These ads carry higher CPC (cost per click) than sponsored product ads as they have higher prominence than the latter. Depending on the bid amount, Amazon determines where the ads will appear.
Step-7
Account Health
Account health management is one of the most crucial parts of online selling. Our team takes the below metrics very seriously -Order Defect Rate, Late Dispatch Rate, Pre-fulfillment Cancellation Rate, Policy Violation, Contact Response Time.
The Result
4X return on ad spend
30% ACOS reduced, 4X Return on Ad Spend , 60% traffic increased
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