Ofsign Case Study
4%
TACOS Reduced
8.5 x
ROAS Increased
45%
Traffic Increased
Client
Ofsign International:Discover Ofsign International’s fun and functional pencil cases and lifestyle accessories. Our vibrant, durable designs keep kids organized and excited for school. Experience top-quality essentials that blend creativity and practicality, ensuring style and organization every day.
Challenges
- Staying ahead of industry trends in design, materials, and functionality.
- Identifying gaps in the market that Ofsign International can capitalize on.
- Implementing demand forecasting models to optimize inventory levels.
The Steps.
Step-1
Problem Finding
A multi-platform approach was followed to facilitate sales, brand-awareness. Our team prepared an initial account analysis report that includes the areas of product listing, cataloging, sponsored ads, brand visibility & potential keywords.
Step-2
Listing Optimization
Amazon listing optimization is the process of upgrading product pages to improve their search visibility, click-through rate (CTR) and conversion rate (CR) and finally generate more sales.
Step-3
Keyword Research
An integral part of Amazon search optimization is keyword research. Relevant keywords would be all search terms (or ‘key’ words/terms) that a customer would use in order to find your product on Amazon.
Step-4
Sponsored Products
Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon. In just a few minutes, you can create a campaign, even if you’ve never advertised before.
Step-5
Catalog, A+ & StoreFront
A+ content is a premium content feature, which allows sellers to change the product description of their branded ASINs by using rich texts, videos, and images.
Step-6
Sponsored Brands
These ads carry higher CPC (cost per click) than sponsored product ads as they have higher prominence than the latter. Depending on the bid amount, Amazon determines where the ads will appear.
Step-7
Account Health
Account health management is one of the most crucial parts of online selling. Our team takes the below metrics very seriously -Order Defect Rate, Late Dispatch Rate, Pre-fulfillment Cancellation Rate, Policy Violation, Contact Response Time.
The Result
160% Revenue Growth in Amazon
160% Revenue Growth, 10X Return on Ad Spend , 4% Advertising Cost of sales
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