Ofsign Case Study

135%

Revenue Growth

8 X

Return on ad Spend ( ROAS)

9.2%

Advertising Cost Of Sales

Client

Ofsign is the most adorable kids stationery brand offering a wide range of premium designer products in India. Our products with attractive designs, colourful and stylized appeal not only fulfils kids stationery requirement but also give the gadget to proudly own and have fun. Our design and material specification team design and create each product, keeping your child’s safety, likes and functionality as an utmost priority.

Challenges

  • Listing of multiple products with variation 
  • Improving the catalog score to increase the organic visibility. 
  • To establish a strong & comprehensive online presence
  • Well established competition in the Category
  • Lack of Brand Awareness
  • Running ads to reach out to the target audience.

The Steps.

Step -1

Brainstorming & Problem Finding

A multi-platform approach was followed to facilitate sales, brand-awareness. Our team prepared an initial account analysis report that includes the areas of product listing, cataloging, sponsored ads, brand visibility & potential keywords.

Step-2

Product Listing Optimization

Amazon listing optimization is the process of upgrading product pages to improve their search visibility, click-through rate (CTR) and conversion rate (CR) and finally generate more sales. 

Step-3

Extensive Keyword Research

An integral part of Amazon search optimization is keyword research. Relevant keywords would be all search terms (or ‘key’ words/terms) that a customer would use in order to find your product on Amazon.

Step-4

Amazon Sponsored Advertisement

Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon. In just a few minutes, you can create a campaign, even if you’ve never advertised before.

Step-5

Catalog, A+ Listing & Brand store Design

A+ content is a premium content feature, which allows sellers to change the product description of their branded ASINs by using rich texts, videos, and images. 

Step-6

Sponsored Brands Advertisement

These ads carry higher CPC (cost per click) than sponsored product ads as they have higher prominence than the latter. Depending on the bid amount, Amazon determines where the ads will appear.

Step-7

Account Health Management

Account health management is one of the most crucial parts of online selling. Our team takes the below metrics very seriously -Order Defect Rate, Late Dispatch Rate, Pre-fulfillment Cancellation Rate, Policy Violation, Contact Response Time.

The Result

135% Revenue Growth in Amazon

110% Revenue Growth, 8X Return on Ad Spend , 5.1% Advertising Cost of sales

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