Pilk Case Study
Learn how Pilk amplified its brand visibility and revenue using addMatrix’s strategic advertising approach
35%
Clicks Increased
11%
Eng. Increased
7%
Con. Increased
Client
Pilk – where taste meets compassion! We’re thrilled to present our revolutionary plant-based milk brand, featured on Shark Tank India. At Pilk, we’ve redefined the dairy-free experience, crafting delicious and nutritious alternatives sourced from nature’s bounty. Our mission? To offer a sustainable, cruelty-free choice that doesn’t compromise on flavor or quality. Join us on this journey as we revolutionize the way you savor milk, guilt-free!
Challenges
- Limited Brand Awareness as a New Entrant
- Perceived Lack of Premiumness Compared to Established Brands.
- Establishing a Strong & Comprehensive Online Presence
- Intense Competition in the Dairy/Alternative Milk Market
- Need for a Creative and Converting Online Brand Presence
The Steps.
Step -1
Understanding the Brand
Our designers and expert team took multiple meetings to understand the brand vision and target audience.
Step-2
Brand Store Optimization
We work on understanding the different product categories and uniqueness the brand has to portray. They tool all possible inputs as to how the brand store should look.
Step-3
Competitor Analysis
We did a through research on how creative design impacts on beauty shoppers, also closely understanding on the top trending beauty brands on amazon.
Step-4
Initial Design Mockup
Share the mockup with stakeholders to gather feedback. Make necessary improvements and iterations based on the feedback received.
Step-5
Getting Live on Amazon
After all the feedbacks are incorporated we have submitted the design to amazon for approval and within the next 72 hrs the store was live on Amazon
Let's craft the next success!
Stand out where it counts – build brand awareness on Amazon.
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