Airgear Pro Case Study
Witness how Airgear Pro transformed its online presence with addMatrix’s comprehensive ad strategies.
60%
Clicks Increased
16%
Eng. Increased
13%
Con. Increased
Client
Airgear Pro, where breathing meets protection! We’re dedicated to crafting top-tier dust respiratory protection masks that safeguard your health without compromising on comfort. At Airgear Pro, we understand the importance of clean and safe air in every breath you take. Our mission is to provide cutting-edge masks designed for optimal protection against dust particles, allergens, and pollutants, ensuring you breathe easy in any environment.
Challenges
- Limited Brand Awareness as a New Entrant
- Perceived Lack of Premiumness Compared to Established Brands
- Establishing a Strong & Comprehensive Online Presence
- Intense Competition in the Safety Equipment Market
- Need for a Creative and Converting Brand Store
The Steps.
Step -1
Brainstorming & Problem Finding
A multi-platform approach was followed to facilitate sales, brand-awareness. Our team prepared an initial account analysis report that includes the areas of product listing, cataloging, sponsored ads, brand visibility & potential keywords.
Step-2
Product Listing Optimization
Amazon listing optimization is the process of upgrading product pages to improve their search visibility, click-through rate (CTR) and conversion rate (CR) and finally generate more sales.
Step-3
Extensive Keyword Research
An integral part of Amazon search optimization is keyword research. Relevant keywords would be all search terms (or ‘key’ words/terms) that a customer would use in order to find your product on Amazon.
Step-4
Amazon Sponsored Advertisement
Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon. In just a few minutes, you can create a campaign, even if you’ve never advertised before.
Step-5
Catalog, A+ Listing & Brand store Design
A+ content is a premium content feature, which allows sellers to change the product description of their branded ASINs by using rich texts, videos, and images.
Step-6
Sponsored Brands Advertisement
These ads carry higher CPC (cost per click) than sponsored product ads as they have higher prominence than the latter. Depending on the bid amount, Amazon determines where the ads will appear.
Step-7
Account Health Management
Account health management is one of the most crucial parts of online selling. Our team takes the below metrics very seriously -Order Defect Rate, Late Dispatch Rate, Pre-fulfillment Cancellation Rate, Policy Violation, Contact Response Time.
The Result
110% Revenue Growth in Amazon
110% Revenue Growth, 5X Return on Ad Spend , 10.91% Advertising Cost of sales
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