Whether you are new to Amazon Global Selling or a seasoned exporter, Amazon makes selling internationally simpler and easier. Get started today with this step-by-step guide and enjoy selling worldwide with Amazon!

By selling only in your native country, you are limiting your sales to a great extent. With the help of Amazon Global & FBA, you can now easily expand your ecommerce business worldwide.Amazon has taken efforts to help sellers in moving to the international markets, perhaps because a majority of Amazon sellers stick only to their home countries. There is frequently a belief that selling products offshore is difficult.

However, selling globally is not that complicated anymore. Let’s understand how can it be done on Amazon.

What Is Amazon Global Selling (or AGS)?

Amazon Global Selling is a unique ecommerce export platform to sell internationally from India. By signing up to sell globally Indian sellers/ MSMEs will get access to millions of Amazon customers across 180+ countries visiting daily to 13 Amazon International Marketplaces.

The list of Amazon marketplaces include:


 North America 

Basically, you need a seller account (individual) for every country – with an exception of Unified accounts for:

  • Europe (UK, France, Germany, Spain, and Italy)
  • North America (Canada, Mexico, and the U.S.)

How Does Amazon Global Selling Work?

Steps how the Amazon Global Selling works

Amazon Global Selling) is simple and straightforward. It includes these steps:

  • Tell about your business: Tell us about your business – enter your business name and address. Choose your selling plan and enter your bank details and tax information.

  • List your products: Choose your product category and use the easy-to-use listing tools to place your products on the Amazon marketplace.

  • Improve product visibility: Increase the visibility of your products through Amazon Sponsored Products.

  • Start receiving orders: As soon as your account goes live, your products become visible to customers and you can start receiving orders.

  • Fulfillment by Amazon: You can opt for Fulfillment by Amazon and we will store, pack, ship and provide customer service for your products. You can also choose to ship your products yourself.

  • Get timely payments: Receive timely payments in INR directly into your bank account.

Why Amazon Global Selling?

Whether you’ve already got an established eCommerce business, exporting offline, a great idea for a new product, or you just have a passion for selling, here’s how to take that next step with Amazon.

  • Reach hundreds of millions of customers: Sell your products directly to millions of customers from 180+ countries who visit Amazon for their shopping needs.

  • Increase sales from festival demands across the world: Not just Diwali, now you can make the most of peak selling seasons across the world like – Prime Day, Christmas, Black Friday, Cyber Monday, Ramadan and Elders Day.

  • Earn in Dollars, Pounds, and Euros. Get paid in Rupees: From currency conversion to remittance into your bank account, we’ll ensure that you get secure and timely payments.

Amazon Global Selling Fees

For all professional seller account, you have to pay a monthly fee for every active seller account that you hold in Amazon. The price differs from one marketplace to the other. These include:

  • United States: 39.99 USD
  • Canada: 29.99 CAD
  • Mexico: 600 MXN
  • Brazil: 19 R$
  • United Kingdom: 25 GBP
  • Germany: 39 EUR
  • France: 39 EUR
  • Italy: 39 EUR
  • Spain: 39 EUR
  • Japan: 4,900 JPY
  • Australia: 49.95 AUS

Amazon's global Fulfillment Centers

Now get your products delivered to your international customers in just 2 days with global Fulfillment by Amazon. All you need to do is to send your products to Amazon’s International Fulfillment Centers and we will do the rest for you. Focus on expanding your business while we store your inventory, pack and ship your products when a customer places order as well as provide customer support.

  • Free shipping and more: With Fulfillment by Amazon (FBA), your products are also eligible for free shipping and you get access to millions of Amazon’s most loyal and active prime members.

  • Grow Your Business: We store your inventory and handle the shipping of your products to your customers, so you can have more time on hand to focus on your business.

  • Pay as you go: You are charged for storage space and orders we fulfill. The cost of shipping is included in your fees, with no extra charge on Amazon Prime FREE Two-Day Shipping and FREE Shipping on eligible orders. Fees for Selling on Amazon and optional services may apply.

  • Build customer trust: Customers trust Amazon’s world-class packaging, shipping and customer service. Your FBA listed products will have the advantage of building customer trust towards your brand.

How to send your products to Amazon's global Fulfillment Centers?

Sending your products to Amazon Fulfillment Centers:

If you choose to use Fulfillment by Amazon and want us to manage delivery of your products to your customers, you will have to send in your products to our global fulfillment centers. You can choose to either send in your inventory by yourself using your own carrier partners or take advantage of Amazon’s carrier partners. Our carrier partners can help ship your products from India to our international fulfillment centers at competitive prices.

Carrier partner details and documents required:

Below is the list of documents required to send shipments to Amazon Fulfillment centers through our carrier partners:

  • You can register for IEC from here – http://dgft.gov.in/
  • To apply for IEC, kindly go to Services > IEC > Online IEC Application

Proprietary or partnership firm:

  • One Passport size photo
  • One IEC copy
  • One PAN copy
  • One copy of GST NO. of your company
  • One address proof: Electricity Bill, Telephone Bill or Bank statement of the billing address which you want to keep

Private Ltd. Firm:

  • One Passport size photo
  • One IEC copy
  • One PAN copy
  • One Copy of a Memorandum of Association, Article of Association or Letter of Incorporation
  • One copy of TAN NO. & GST NO. of your company
  • One address proof: Electricity Bill, Telephone Bill or Bank statement of the billing address which you want to keep


You can get the AD code letter from the bank where you have opened a current account for the Export & Import on Bank’s letterhead. Once you get the AD code letter from the bank, it needs to be registered from Indian Customs at the export port.

Kindly refer to the below link for more information:


Europe VAT Certificate is required to sell in Europe. Below are the external tax advisors who can help get a Europe VAT certificate.

Amazon Global Selling is not that complicated anymore. However if you still need some asistance please drop us a line and will get back to you. Contact us for any assistance