The much-awaited Amazon India Prime Day Sale 2020 Offers include bumper discounts on electronics, mobiles, tablets, cameras, books, Tv’s, small and large appliances, clothing, etc.  will on  on 6th August & 7th August 2020.

There is lot of brands trying to increase customer base on Amazon Prime Day. Whether you are a new seller or an experienced seller, it’s easy to miss out on a few things which can maximize your profits. As you compete with millions of sellers, it gets harder than it looks. So we came up with a few Amazon Prime Day tips to boost your sales in 2020. 

     1. Inventory Management – Evaluate your Amazon inventory specially FBA inventory (Fulfillment by Amazon). Always restock your inventory before prime day sale, if you have good number of stock, then Amazon thinks that you offer more value to your customers. Evaluate the last quarter sales report and you can find product category or product list which was high performance sales.

     2. Lightning deals – Lightning deals play an important role during Prime Day. Amazon Prime Day lightning deals are an excellent way to boost your product sales quickly. Though they run for a limited time span, they are a powerful way to increase your sales momentum, and thereby, sales figures substantially. (Note: Lightning deals may not be useful for new sellers; you need to build some reputation beforehand.)

     3. Multiple Amazon Prime Day deals – If you’re serious about Amazon Prime Day sales, you should definitely consider submitting deals for multiple products with effective prices. Amazon will be flooded with multiple deals on Prime Day, and it might choose only a few of your submissions. So make sure you do enough research and give your best out there.

     4. Create Product combo – Your primary goal on Prime Day must be to boost your sales by moving your inventory as much as possible. The best way to achieve this is to create product combo that complement each other. 

     5. Promote your products on your social media – Promote your products on your social media channels to build quality traffic to your listings. Connect with influencers and take measures to build your brand presence on social media. If you have a strong social media presence, you can drive some of that traffic to your listings. You can also highlight any of the promotions you offer. 

     6. Competitor Analysis – While doing competitor analysis, you need to keep a few things in mind. 

Identify the competitors that are selling alternate products to yours. Identify the major differences in product listings and bridge the gap in your listings to generate more sales.
Identify competitors’ brands with high search volume who sell similar products like yours. Track their keywords and target their ASINs with Amazon Sponsored Ads.

     7. Category targeting campaigns –  Depending on your product portfolio, identify at least 5-6 ASINs, and create product targeting & category targeting campaigns to drive new customers to your listings.

     8. Optimize Your PPC Campaigns – Optimizing Amazon PPC campaigns is a crucial step in your Prime Day preparation. Here is a list of things you need to keep in mind: 

• • Create manual campaigns to increase the search visibility of keywords that drive maximum ROI.
  • Set up automatic campaigns to find the latest keyword trends and negative keywords.
  • Group keywords based on their purpose and customers’ choice. This makes it easy to understand your audience and track campaigns.
  • Download search terms report and track it regularly for better conversions.