Grab best deals with Amazon Prime Day Sale offers, for the fourth time in India, on 6th August & 7th August 2020. On 6th August 2020, Amazon India is all set to host its Prime Day, for the 4th time ever, on the soils of India. With 48 hours of exclusive deals, launches, and premiers in its bag, the Upcoming Amazon India Prime day sale 2020 will be packed with treats for shoppers of all ages and from different walks of life.It’salmost time for Amazon Prime Day. Here’s what you need to know and what’s newthis year 2020.

Quick Guide

  1. What is Prime day ?
  2. When is Prime Day 2020 ?
  3. Shoppers Benefits
  4. How Sellers Should Prepare
    • Inventory management 
    • Lightning Deals
    • Multiple Amazon Prime day deals
    • Create Product Combo
    • Promote your products on social media 
    • Competitor Analysis
    • Category Targeting Campaigns
    • Optimize your PPC Campaigns

 5. Conclusion

What is Prime Day? 

Amazon Prime Day is a 48-hour sale that gives Prime members exclusive access to sitewide discounts. Prime Day deals include price drops on everything from the Echo Dot to Nike sneakers. It’s become a massive juggernaut for Amazon and although Amazon Prime Day may occur later than usual, it’ll still be a big day for Amazon. 

Amazon Prime Day started in July of 2015 as a way to celebrate Amazon’s 20th anniversary. For 24 hours, Amazon slashed the price of hundreds of items. The sales were for members of its Prime service only. The event was a hit and since 2015 Amazon has grown its deals-a-thon into a massive Black Friday like event. 

The first Amazon Prime Day was celebrated in nine countries including the U.S., UK, Spain, Japan, Italy, Germany, France, Canada, and Austria. Amazon Prime Day has expanded since then in both duration and popularity. In 2017, Amazon Prime Day lasted for 30 hours. In 2018, Amazon expanded the holiday to 36 hours and in 2019 it lasted a full 48 hours. It ran from July 15 through the end of July 16.

When is Prime Day 2020?

The much-awaited Amazon India Prime Day Sale 2020 Offers include bumper discounts on electronics, mobiles, tablets, cameras, books, Tv’s, small and large appliances, clothing, etc.  will on  on 6th August & 7th August 2020.

Amazon India Prime Day Sale benefits for shoppers

Once the grand Amazon India Prime Day Sale starts at 12 am on 6th August 2020. It brings you with the following deals –

How should sellers prepare for Amazon Prime Day in 2020?

The much-awaited Amazon India Prime Day Sale 2020 Offers include bumper discounts on electronics, mobiles, tablets, cameras, books, Tv’s, small and large appliances, clothing, etc.  will on  on 6th August & 7th August 2020.

There is lot of brands trying to increase customer base on Amazon Prime Day. Whether you are a new seller or an experienced seller, it’s easy to miss out on a few things which can maximize your profits. As you compete with millions of sellers, it gets harder than it looks. So we came up with a few Amazon Prime Day tips to boost your sales in 2020. 

     1. Inventory Management – Evaluate your Amazon inventory specially FBA inventory (Fulfillment by Amazon). Always restock your inventory before prime day sale, if you have good number of stock, then Amazon thinks that you offer more value to your customers. Evaluate the last quarter sales report and you can find product category or product list which was high performance sales.

     2. Lightning deals – Lightning deals play an important role during Prime Day. Amazon Prime Day lightning deals are an excellent way to boost your product sales quickly. Though they run for a limited time span, they are a powerful way to increase your sales momentum, and thereby, sales figures substantially. (Note: Lightning deals may not be useful for new sellers; you need to build some reputation beforehand.)

     3. Multiple Amazon Prime Day deals – If you’re serious about Amazon Prime Day sales, you should definitely consider submitting deals for multiple products with effective prices. Amazon will be flooded with multiple deals on Prime Day, and it might choose only a few of your submissions. So make sure you do enough research and give your best out there.

     4. Create Product combo – Your primary goal on Prime Day must be to boost your sales by moving your inventory as much as possible. The best way to achieve this is to create product combo that complement each other. 

     5. Promote your products on your social media – Promote your products on your social media channels to build quality traffic to your listings. Connect with influencers and take measures to build your brand presence on social media. If you have a strong social media presence, you can drive some of that traffic to your listings. You can also highlight any of the promotions you offer. 

     6. Competitor Analysis – While doing competitor analysis, you need to keep a few things in mind. 

Identify the competitors that are selling alternate products to yours. Identify the major differences in product listings and bridge the gap in your listings to generate more sales.
Identify competitors’ brands with high search volume who sell similar products like yours. Track their keywords and target their ASINs with Amazon Sponsored Ads.

     7. Category targeting campaigns –  Depending on your product portfolio, identify at least 5-6 ASINs, and create product targeting & category targeting campaigns to drive new customers to your listings.

     8. Optimize Your PPC Campaigns – Optimizing Amazon PPC campaigns is a crucial step in your Prime Day preparation. Here is a list of things you need to keep in mind: 

    • Create manual campaigns to increase the search visibility of keywords that drive maximum ROI.
    • Set up automatic campaigns to find the latest keyword trends and negative keywords.
    • Group keywords based on their purpose and customers’ choice. This makes it easy to understand your audience and track campaigns.
    • Download search terms report and track it regularly for better conversions.

Final Thoughts

With effective research and planning, you can win half battle. The amount of smart work you put will definitely pay off and create a huge impact on your product sales. With our tips, you’ll be able to scale up your Amazon Prime Day sales. 

If you’re not sure about how to start preparing for Amazon Prime Day or if you need help with your listings, you can talk to our Amazon expert. addMatrix is happy to help!