While cost to benefit ratio still indicates that Amazon and FlipKart seller services are indeed worthwhile to invest into, one must not forget that these services are available to all businesses. Hence, it is easy to derive that since these are marketplaces, there are going to be competitors. Adding more to that these are worldwide and nationwide marketplaces, hence number of competitors is also huge. Starting a seller page on amazon or flipkart is very easy. But to drive more sales and become a prominent seller on amazon or flipkart is easier said than done. Like small businesses, the biggest of world known brands are present on these marketplaces. With programmatic advertising these brands can buy large ad inventories for themselves and easily monopolise marketplaces. They have professional digital marketers to rank their products and high advertising budgets as well as large well established customer base.

            However, it is only difficult but not impossible to sustain these adversities. Many small brands have emerged victorious by driving more sales and making profits by maintaining their performance, quality and by using digital marketing strategies on these marketplaces.  To boost sales on Amazon and FlipKart one can implement many strategies such as selling niche specific products, use effective content marketing strategies, use social media and search engine marketing etc. It is also beneficiary to hire professionals to maintain seller accounts and product listings and review management on product pages.