Job Title: Performance Marketer

We seek an experienced Performance Marketer to strategize, execute, and optimize paid marketing campaigns across multiple digital channels for D2C brands and e-commerce businesses. The ideal candidate should have a strong command of paid advertising, data-driven decision-making, and budget management. This role requires excellent analytical skills and hands-on experience with Meta Ads, Google Ads, and other performance marketing platforms.

Key Responsibilities:

• Develop, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads (Search, Display, Shopping, YouTube), and other relevant platforms to achieve revenue and growth targets.
• Conduct in-depth keyword research, audience segmentation, and A/B testing to improve campaign efficiency.
• Monitor and analyze campaign metrics (ROAS, CAC, ACOS, TACOS, CTR, CPC, CPA) and make data-driven optimizations.
• Manage and allocate budgets effectively to maximize conversions and minimize acquisition costs.
• Optimize landing pages and ad creatives for higher click-through rates (CTR) and conversions.
• Collaborate with content, design, and eCommerce teams to align ad creatives with marketing objectives.
• Stay updated with the latest trends, platform updates, and best practices in performance marketing.
• To measure campaign success, implement tracking mechanisms using Google Analytics, Google Tag Manager, and UTM parameters.
• Work closely with the growth team to improve customer acquisition and retention strategies.

Qualifications :

• Minimum 2 years of hands-on experience in performance marketing for D2C brands and eCommerce businesses.
• Strong expertise in running Meta & Google Ads campaigns, with a deep understanding of targeting, bidding strategies, and conversion tracking.
• Proficiency in Google Analytics, Google Tag Manager, Facebook Pixel, and other tracking tools.
• Strong analytical skills with experience using Excel/Google Sheets, Data Studio, or other reporting tools.
• Experience in retargeting, email marketing, and affiliate marketing is a plus.
• Ability to optimize campaigns based on CAC, ROAS, ACOS, TACOS, and revenue goals.
• Familiarity with SEO, conversion rate optimization (CRO), and landing page optimization.
• Knowledge of Shopify, WordPress, or similar eCommerce platforms is an advantage.
• Excellent communication and collaboration skills.

Benefits:

• Competitive salary based on experience.
• Opportunity to work with fast-growing D2C brands and drive their digital success.
• A dynamic and innovative work environment.
• Career growth opportunities and access to learning resources.

If you are a data-driven marketer passionate about scaling e-Commerce brands, we’d love to meet you! Apply today and be part of our growth journey.

Job Information:

• Job Title: Performance Marketer
• Experience: Minimum 2 years in D2C brands & e-Commerce
• Work Hours: Monday – Friday ,10.00 AM – 7.00 PM
• Location: Pune (Onsite)